I am a recent graduate of Calvin University with a Bachelor of Arts in Business Marketing and a minor in International Relations. Liberal arts education helped me gain not only knowledge and experience in the marketing field, but also intellectual curiosity, creativity, and relational skills such as teamwork and leadership. As a 1.5-generation Korean American, I have an understanding of Asian cultures and European cultures from my semester studying abroad experience in Hungary.
I currently work as a Marketing intern for Lanio, a start-up company that provides “customized & productized services for thought leaders, established founders and startups.” In the past few months, I have applied my marketing skills to real projects and campaigns for clients such as academics, clinical psychologists, and organizations. Some of these marketing skills include: content marketing, branding, web design using WordPress, project management, etc.
Where am I from?
Current
Kansas City, MO
2016 - 2020
Grand Rapids, MI
2006 - 2016
Memphis, TN
Born - 2006
South Korea
My marketing philosophy can be summed up in these three phrases:
Cultivate inclusion
Marketing connects people through storytelling; I want to connect people not over surface similarities but stories of shared struggles and passions.
Drive change
I want to empower these diverse and inclusive communities to detect what changes need to be made and to take actions that benefit themselves and others.
Inspire joy
The ultimate goal of these changes is joy, and my content, media, and strategy decisions are in the service of this larger goal.
Skills
Highlights
& More
- Branding
- Communication Strategy
- Content Marketing
- Social Media Strategy
- SEO
- Customer Acquisition Strategy
- Funnel Optimization
- Journey Maps
- Copywriting
- SEM
Softwares & Tools
Work Experiences
Lanio
Marketing Intern
May 2020 – Present
- Assisting 6 academic scholars to establish professional brand and create an online presence to reach 500 audience members
- Utilizing WordPress to design over 5 websites based on analysis of criteria provided by clients’ curricula, CVs, articles, books, interviews, etc.
- Reporting digital journal issues every quarter to maintain its competitive reputation
- Arranging social media presence daily, in order to increase follower engagement by 30% over a yearly window
Aramark
Facilities Management Intern
June 2019 – August 2019
- Streamlined management of 25+ temporary workers’ timesheets on Excel for salary distribution and record purposes
- Studied marketing strategies by accompanying Marketing Manager’s client interactions through meal tastings
Calvin University
Projects
Steelcase evX
- Accomplished goal of developing SEO and SEM strategies by researching keywords and creating sample Google ads, company landing pages, blogs, and LinkedIn articles
- Communicated virtually through Microsoft Teams with 4 teammates and 2 clients to create marketing strategies and tactics
Ten 16
- Collaborated on a marketing plan to present a collegiate recovery program, Ten16 CREW, to the CEO of the company
- Coordinated project details to ensure positive outcomes
- Compiled data analysis to support marketing strategies
- Delivered presentation to CEO of Ten16
Kellogg’s
- Analyzed Kellogg’s financial statements and made profitability, capital structure, and cash to shareholders recommendations
- Estimated Kellogg’s WACC based on debt and equity
- Delivered presentation to Kellogg’s VP of Treasury